How you can leverage your business with a great word-of-mouth marketing strategy

Ratings. Reviews. Feedback. Recommendations.

Customer reviews can make or break a brand.

Do you look for reviews and experiences from other buyers before making a purchase?

Whether it’s clothes or restaurants, every small business owner seeks ways to attract customers without spending a fortune. Word-of-mouth advertising ranks among the most time-honored and powerful strategies to boost your brand’s visibility.

The Nielsen report indicates that 92 percent of consumers prefer endorsements from family, friends, and colleagues over other types of advertising. WOMM (word-of-mouth marketing) is an effective marketing tool for small businesses to gain more customers.

Does WOMM help small businesses?

When carried out well, word-of-mouth marketing can positively impact a small business’s brand. Word-of-mouth marketing generates $6 trillion in spending globally, accounting for 13% of all sales.

Positive feedback from consumers increases brand awareness and sales conversions. Word-of-mouth recommendations significantly influence a consumer’s decision, whether for a luxury hotel stay or a gift purchase. The more positive feedback you receive about the service or product, the more likely you will generate future sales.

How do you promote WOMM?

Five strategies to put word-of-mouth marketing into play –

a. A compelling brand story: When it comes to buying, the focus is not on the features, functionality, or price tag of the product. Your customers are looking for a strong emotional bond that can resonate with them, and stories are one of the powerful ways to turn your brand into something relatable and human. A story about your journey or mission strikes a chord with your customers, helping them connect and build relationships with your brand.

b.Reward loyalty: Existing are more likely to explore more products and make repeat purchases when they become familiar with the type of service, value, or product you provide. Treating them to special rewards strengthens their relationship with the brand and lets them spread the word about your brand to their circle, thereby building your army of brand ambassadors.

c. Do something unique: Offer something special and exciting that your consumers will remember. When your customers recognize the unique quality of your product or service, they’re more likely to recommend it to others. The right tagline, unique creative content, memorable visuals, great promotions, and online engagement can make your brand memorable and trustworthy.

d.After-sales strategy: An excellent after-sales strategy leads to higher customer satisfaction and brand loyalty. In a study by Step Hyken’s CX consulting firm, 96% of customers leave a business unsatisfied if they’re with after-sales support.

Customers will be loyal to your company if you provide helpful advice, return calls, assist with questions, listen to customer feedback, and allow easy returns and exchanges.

Compelling Word-of-mouth statistics

• 82% of businesses use word-of-mouth marketing to increase their brand awareness
•  WOMM yields five times more sales than paid media. 
•  WOMM is responsible for 13% of all sales.
•  People are four times inclined to make a purchase or work with a business when they get good feedback or referral from friends.
•  Customer acquisition through WOMM spends 200% more than the average customer. While numerous marketing channels and tools are available, WOMM can play a significant role in your business marketing.
• High-quality products and excellent customer service can generate positive word-of-mouth marketing, with happy customers leaving positive reviews.

Word-of-mouth marketing is among the oldest, genuine, powerful, and most cost-efficient marketing strategies.

Establishing a remarkable brand requires a solid reputation with outstanding products, stellar services, and a thriving community of satisfied customers. With contended and pleased clients, the word about your business is bound to travel far and wide.